The LNHC believes that more attention and resources must be placed on the building of quality affordable homes to create a viable and stable community. To accomplish this, the LNHC will be directly involved as partners with developers and builders to insure that the housing stock that is being built meet the needs of the Hispanic consumer.

Indeed, most of the housing stock that is available follows traditional designs with little regard to the needs of the Hispanic consumer. Little is known or documented about the specific designs that the Hispanic requires. Were this known and available to the homebuilding industry, homeownership among Hispanics would increase.

The challenge therefore is to create a new paradigm that changes the traditional approach to building homes to one that responds to the ever-increasing needs of Hispanic families.

The LNHC has entered into partnerships with selected developers and builders to design, build and sell Lulac Homes. Standards are being developed for builders and lenders to provide the best products available in the market today. With the support and resources of our Advisory Council and our Housing Development Fund, projects will be selected on their merits and potential impact for their respective communities.

The “ LULAC Homes” brand will be marketed throughout the country as a seal of approval that means quality and a fair price. Hispanics and other potential homeowners will have the confidence that LULAC is on their side. A major media campaign in Spanish and English will be developed and combined with local and national events to inform and attract potential homeowners.